There’s an animated video about a kiwi bird that discovers a bright, yellow lump. At first, it’s hesitant, but eventually it consumes the lump, immediately lights up, and floats in the air for a while. “Wow, that was great!” the bird seems to say.

The next time the bird encounters the substance, there’s little hesitation. This time, however, the flight is shorter, and the bird hits the ground hard. From here, it goes looking for the yellow stuff, becoming ever more desperate to fly. Each time it consumes the substance, the flight is shorter and the landing harder. Finally, its little body ravaged, it can hardly get itself off the ground, but it keeps looking for the yellow lump. Then, it takes its final sip and dies. (You can watch the video here.)

This illustration skilfully demonstrates the nature of substance addiction. The first time, the user feels as if it’s the best thing they’ve ever experienced. But thereafter, it gets more and more difficult to reach the same high, because substances such as alcohol and drugs affect the chemistry of the brain, so that perception of reality becomes skewed.

Those who’re addicted struggle to resist urges, even when their logical brain tells them it’ll lead to harmful consequences. Other factors, such as trauma, isolation, stress and mental health conditions, can exacerbate the problem.

Addiction is a very complex condition, often characterised by stigma, which can prevent individuals from seeking help. But without profession- al help, like the bird in the video, most don’t make it out of addiction, no matter how badly it affects their life, and the lives of those around them.

Bottom line

Support is available in the form of medical assistance, therapy and support groups. If you realise you need help, or know someone who does, speak to a doctor or a professional who specialises in addiction treatment and recovery.

Warning signs include:

  • You can’t stop using a specific drug or alcohol
  • You’re starting to see unsafe behaviour patterns
  • You’ve tried stopping on your own and you’re experiencing withdrawal symptoms